“What we’re trying to do,” he says, “is democratize the ability to create virtual experiences. We didn’t make the chairs in this room or the table,” he continues, gesturing around to encompass the reinforced brick walls, “but we are making an experience.” “How many things in your home did you make,” asks Altberg. The initial focus is letting people make experiences, and the authoring tools will reflect that need.
That’s not the toolset the company is working on at first, though it will come: You can download 3d models from lots of places, after all. Is it the creator? The community member? The consumer? “With Sansar, we explicitly said, the creator is king, and the creator is the customer.”Īnd the creator isn’t necessarily - or even probably - a model maker. Altberg acknowledges that figuring out the customer in Second Life is hard. Both are tools for creating Internet content without worrying about servers and code. Linden’s press release compares Sansar’s goals to WordPress, and Altberg often uses YouTube as an analogy. Some things will be similar, some will be completely different.” “We do say that it’s in the spirit of ,” he says, “but that’s where we stop. It’s not hard to imagine retooling that world to take advantage of the coming ubiquity of virtual reality. It gives its residents powerful tools for creating everything from trinkets to costumes to buildings to animations. When I met with Ebbe Altberg, Linden’s CEO, I asked if Project Sansar was just Second Life dusted off. When you go to the company’s office near San Francisco’s Ferry Building, Second Life is in large letters on the brick wall facing the street the company’s name is underneath it in a smaller font.īut while Second Life’s user base is only somewhat diminished from its heyday, Linden Lab is making new investments, such as just-announced Project Sansar, a platform for creating virtual-reality worlds.
If you don’t immediately recognize the name Linden Lab, you probably recognize the name of their flagship product, Second Life, an 8-year-old community of people donning avatars of all sorts to create and explore a sometimes stunning 3d world.
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